Does every product work as a subscription service? What makes a subscription service worth paying for, and what can you do to make it attractive to consumers?
There seems to be two main trains of thought on why the correlation between awards and performance is vanishing. One centers around the short termism of advertising today. The other has to do with people in the advertising industry being overly focused on purpose driven advertising.
Social Quarterly: Q3 2019 Gain insight into the current social media landscape, trends and updates on various social platforms with a look at what will happen next. Each quarter this report will help to quickly surface statistics and trends you can use and react to immediately. This edition explores influencer fraud, Snap’s increased revenue, social media AR and Instagram’s ‘like count ban’.
Change Management for Marketers Best Practice Guide Get practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. This report covers how marketers can successfully navigate change within their own team, plus the role of marketing within broader organisational transformation.
