| Good morning, Marketer, may your treats be better than any tricks. ‘Tis the day after Halloween and one scary thing still haunts the land: Owning Twitter. “Poor” Mr. Musk just spent $44 billion for a company that’s turned a profit twice in the last decade. What’s worse is Twitter may already be a zombie. This was a leveraged buyout, meaning a lot of money was borrowed. As a result the company is generating less money per year than it needs to service its debt. That’s creepy. On a happier note, be sure to read Theresa Kushner’s new article on how marketing and IT can better work together. Constantine von Hoffman,
Managing Editor | 