You may be wondering, is email marketing still relevant in 2022. That would be like asking if communication, in general, is still relevant? Well, you can bet your bottom dollar it is. Absolutely! It is more relevant now than ever before.

Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing. In 2021, approximately 309.6 billion emails were sent and received daily. In 2022, this figure is expected to increase to 333.2 billion.

Email marketing is a great tool to help you grow your business. It all starts by building a good email list first, which ultimately enables you to create leads that can then be nurtured through the sales funnel. And that’s where the process to design and send compelling email campaigns comes into play. From there, you can target a specific audience at any given time, with a few simple segments. Whereby, keeping them engaged and wanting more.

Email marketing is a very cost-effective exercise to get started with, and is not a difficult practice to undertake. What is more, it can also help increase your brand awareness and drive more traffic to your website. So, is email marketing still relevant?