When it comes to lead generation, Google Ads is king - or is it? In recent years, a number of social networks including Facebook, Instagram and LinkedIn have produced lead generation-focused advertising options which deliver results at the fraction of the cost of PPC. Rob Weatherhead considers whether they might pose a threat to Google's dominance.
A Guide to Digital Marketing Tools Gain an overview of 60 popular and peer-recommended tools across four main categories: content and experience, data, analytics and insights, email and marketing automation and social media and customer relationships. This report will help you make efficient decisions about the online marketing technology products that are most likely to add value to your digital marketing efforts.
Local SEO Best Practice Guide This report examines the business opportunities of local SEO and advises how to prioritise and build a local SEO strategy. A range of recommended tools and analytics providers in the space will also be considered, which can help to provide more insight on where marketers and SEO practitioners should be focusing their attention.
