🎛️ Is Google Analytics going away? What marketers need to know

Good morning, Marketer, and the space never stops changing.

Just as you started to get your heads around identity resolution, how to live without third-party cookies, and the replacement of FLoC with Topics, here comes Google with some extra homework for you. Get ready for the deprecation of Universal Analytics and its replacement with Google Analytics 4. Fortunately, we have a blow-by-blow guide to what you should be doing.

I’d also like to draw your attention to an opportunity to join the family here at MarTech (and Search Engine Land) as we hunt for a Marketing Services Client Success Manager. Details are shared below.

Kim Davis
Editorial Director

Is Google Analytics going away? What marketers need to know

Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.

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Why we care about audience development

Explore our marketers' guide to audience development, a process imperative for brand success.

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SafeOpt by AddShoppers continues rapid growth and seeks new team members

AddShoppers is looking for industry-leading professionals to join its team across all departments to support the accelerated growth of the platform and business.

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Zeta becomes first marketing platform to join the AWS marketplace

The Zeta Marketing Platform will now be available to the large market of AWS customers.

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Webinar: Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Learn why a multi-channel approach should be the goal of everything you do with ABM and discover an actionable, easy to understand framework to help you execute your account-based programs.

Learn more.

What is identity resolution and how are platforms adapting to privacy changes?

In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.

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We’re hiring: Marketing Services Client Success Manager

Looking for a new professional adventure? Join the Third Door Media team.

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[Next week] Become a master of martech

Tuesday, June 7: Unlock four focused hours of live training and Q&A that will empower you smoothly transition to Google Analytics 4, identify and purchase the right martech for your company, and deliver attribution your CFO will love (with the data you already have).

Choose your Master Class

Shorts

People. Sitecore has announced the appointment of Peter David as Chief Financial Officer following a two-year period of multiple acquisitions and significant team growth. David comes from SAP where he spent almost thirty years in finance roles, most recently as Chief Controlling Officer. Sitecore CEO Steve Tzikakis is himself a former SAP executive.

Sales engagement platform Salesloft has announced the appointment of Vincent Ooi as VP for APAC. It also announced the opening of a new Singapore office. Headquartered in Atlanta, Georgie Salesloft had already expanded into Mexico and Europe.Ooi had previously been a sales leader at Informatica and Tableau.

From Search Engine Land

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