🎛️ Is Google's monopoly based on innovation or misconduct?

Businesses want a monopoly. That’s not evil or illegal, it’s simply an acknowledgment that businesses strive to dominate their market. The effort to achieve that drives innovation. If a company’s products are so innovative they eclipse the competition, it can earn a legal monopoly.

Is that how Google wound up with 89% of the search engine market? The Department of Justice, in a landmark antitrust case, says no. The DOJ charges it is a result of illegal, anti-competitive practices. Our colleague Danny Goodwin explains in 20 slides how the charges, if true, harmed advertisers through higher costs and lower effectiveness. The trial wrapped up on Friday and is now in the hands of the judge to decide.

Constantine von Hoffman
Managing Editor

Search marketing

How Google harms search advertisers in 20 slides

DOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial.

Marketing management

The dark side of virtual try-on tools: Safeguarding biometric data

Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches.

Marketing technology

Meta rolls out genAI features for advertisers

Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns.

Ecommerce

5 mistakes to avoid when adding new ecommerce channels

Expanding to new ecommerce channels is a critical growth strategy, but it comes with challenges. Missteps can quickly derail your progress and waste valuable time and resources.

Content marketing

Constant Contact launches automated tools for brand consistency and campaign creation

New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.

Marketing attribution

How to measure marketing’s value in the inevitable cookieless future

Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future.

MarTech buyer's guides

Compare 11 top marketing automation platforms

Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Marketing technology

Curb introduces one-stop advertising solution

Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets.

Generative AI

MarTechBot: Free chatbot designed just for you

Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free.

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