What is Temu – and is it really a threat to Amazon?
Temu is a name that western internet users have become used to seeing over the past eighteen months, appearing frequently in YouTube, gaming, and social media ads accompanied by its memorable slogan, ‘Shop like a billionaire’.
Most recently, Temu made a splash during the Super Bowl, notoriously the biggest event in US broadcast advertising – teaching millions of viewers how to pronounce its name in the process. (It’s not “Tee-moo”, as many had assumed, but “Teh-moo”).
Even those who keep a close eye on the retail and ecommerce space could be forgiven for wondering: Where exactly did Temu come from? How has it become such a ubiquitous name in such a short space of time? And does it really pose a threat to ecommerce juggernaut Amazon? |
11 elements of a successful email audit
It can be tricky to know where to start when crafting a comms strategy. For many, the first step is an audit of your existing email marketing programme to identify opportunities and next steps. |
How to choose the right learning provider
From skills assessment to cultural fit, there’s a lot to get right when choosing an L&D partner. |
AI tools can distract from CX fundamentals: Commercetools CSO Kelly Goetsch
Many ecommerce companies “incorporate AI tools and functionalities that do not necessarily enhance the customer experience” when they could be prioritising the “fundamentals” of UX, according to Kelly Goetsch, Chief Strategy Officer at Commercetools, a cloud-based headless commerce platform.
We caught up with Goetsch to ask him about multichannel retail, his dream client, more ecommerce bugbears, and what 2030 might look like in online retail. |
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