Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly?
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly? Additional coverage: The tide may be changing for Twitter, as people get frustrated with its leadership and the launch of Meta Threads provides a tempting replacement. Media execs at the Digiday Publisher Golf Outing had a lot to say about the state of programmatic advertising this summer. As Hilton Grand Vacations looks to grow membership – over 500,000 currently – it will not only offer events to members and prospective members but use said events to make organic content on its social media channels. Our most-read story this week: Coca-Cola believes in music in ads so much it is growing its own studio to record original songs. ICYMI: The open programmatic market is in a tough spot. Other things to know about Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. Secure your pass by August 8 to save. Standard reporting frameworks don’t tend to include how or why advertisers hit their KPIs, leaving teams unequipped to benchmark success. High-quality segmentation insights, however, are helping brands understand the meaning of their data. Sponsored by AdDaptive. As hundreds of CTV streaming apps become available, viewer churn on SVOD and AVOD channels is reaching critically high levels. Sponsored by Wurl. | | |
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