Econsultancy Pulse
Friday 23 November 2018 | View in browser
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Top story
Is TikTok the next Vine, or something bigger?
It has now been downloaded more than 80 million times in the US, where it is currently the top free app in the Apple App Store. Nearly 4m of those downloads came in October alone, a 31% month-over-month leap that propelled downloads of TikTok past those of the Facebook, Instagram, Snapchat and YouTube apps.
Why Instagram product landing pages must be seamless (an Avon case study)
Why simple, down-to-Earth content is booming amongst China’s influencers
60% of marketers face pressure to prove ROI – So what can be done about it?
What is paid search (PPC) and why do you need it?
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‘Your re-platforming journey’ considers the pros and cons of changing your eCommerce platform. The key motivators of platform change, understanding the Total Cost of Ownership (TCO), as well as a helpful platform comparison chart are included. The whitepaper is designed to give the reader a condensed handy guide on the main considerations when re-platforming. It will focus on the tough questions that you should be asking of your business, your current platform provider and the potential future provider.
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Featured Reports
Influencer Marketing 2020 
This report, published in association with Influencer Intelligence, is a detailed study surveying over 1,100 brands and agencies and 500 consumers on influencer marketing and the opportunities and challenges shaping the future of this increasingly critical segment of digital marketing.
 
Embracing Technology and Innovation in Digital Marketing – Pharma and Healthcare 
Discover how digital is transforming the pharma and healthcare industry and how organisations in this sector can better serve their customers (doctors, patients and healthcare providers) in the midst of this change. Learn about the four strategic pillars of change upon which digital transformation rests; communications, content, data and culture.
 
2018 Optimisation Report
Are you hoping to improve your conversion rates and benchmark you strategies against other businesses? Access our new report to understand what high-performing companies are doing differently, and how you can move along the path to optimisation maturity. See the types of metrics used, the nature of testing carried out and the extent to which companies are investing in it.
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Econsultancy
 
Consumers are constantly interacting with brands. But how they interact, when they reach out, and why they engage is unique to each person. Successful marketers and customer experience professionals know that having a great product or solution alone won’t bring you new business. Download this eBook to learn secrets from Acquia our partner, BORN, on delivering a successful customer experience that puts your audience first.
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Get an added boost of festive cheer and season your month with an infusion of digital best practice and latest industry insight. Book your place now.
 
Training
Don't miss out on our Black Friday Sale. Offer ends this Sunday. Book any 2018 course and get a 1-day course in 2019 absolutely free.
Creative Thinking for Digital Marketers
London, December 6
Content Strategy and Editorial Planning  
London, December 7
Fast Track Digital Transformation
London, December 12
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Econsultancy
 
Latest Jobs
EMR
Paid Media and Affiliates Manager
RecruitmentRevolution.com
Digital Strategy Director - Paid Search, Social & Programmatic
Better Placed
Marketplace Manager - Amazon marketing specialist
Better Placed
Client-Side SEO Manager
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Contact us
Econsultancy London
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London, W1T 3QN, UK
 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
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Econsultancy Pulse is a round up the latest action in the world of marketing and ecommerce.
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