Is your brand elastic enough for Web3? Developing a strategy for Web3 is non-negotiable. Alan Kittle, Executive Creative Director at Summer Friday, provides three ways to plan for Web3
ClickZ Daily: July 27, 2022 |
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| Good morning! How are you feeling about Web3… Excited? Worried? Prepared? Unlike the Metaverse which is still unfolding before us, Web3 is a reality facing all brands today. It’s time to assess whether your brand is ‘elastic’ enough; whether it has the ability to expand itself to a world with its own language, culture, and systems. Alan Kittle, Executive Creative Director, Summer Friday, provides three ways brands can ensure they have the elasticity required to adapt to this new frontier. Are you curious about where firms are getting the biggest advertising ROI in 2022? If yes, please dedicate five minutes of your time to filling out the ‘B2B Ad Buying Survey’. Your responses will inform a research report that unlocks marketing firms’ approach towards ad buying within the B2B space, safety, transparency, and quality of platforms. |
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Actionable analysis Alan Kittle |
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| | Analyzing Customer Data Michael Collins The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read more |
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| | | Brand awareness Benjamin Broomfield Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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