Is your brand marketing truly inclusive?

Good morning!

Inclusive marketing considers diversity in all forms— age, appearance, ethnicity, gender identity, language, socio-economic status, religion/spirituality, physical abilities, and neurodiversity—to reach people from all backgrounds and walks of life. When done correctly, inclusive marketing reflects real people in the real world, including those who are marginalized and underrepresented. It’s our duty as marketers to build brands that are inclusive.

Michael Collins, CMO & Managing Director at CFA Institute shares the four questions you need to ask yourself and your team to truly become inclusive as a brand.