It seems like everyone today is talking about data quality. Why? Clean data boosts the bottom line. Organizations with healthy contact data save money on shipping and direct mail costs; they formulate effective business strategies and marketing campaigns based on accurate data and their customers experience high levels of satisfaction. But how many businesses understand how to evaluate and correct issues related to data quality? The health of a companyâs data impacts departments as varied as marketing, sales, accounting, and compliance. This whitepaper will take a look at each one of the 7 Cs in detail, so you can absorb and apply these fundamental principles of data quality in your organization. Learn more!
This eBook is provided by: Melissa
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