New research reveals the authenticity gap in healthcare advertising
| Hi John,
While consumers may love to watch famous creators on TikTok, they don’t want influencer medical advice. Over half (55.8%) would be less likely to take action if they saw or heard a healthcare ad with a celebrity endorsement, according to new research from EMARKETER and StackAdapt.
Discover more insights from our recent survey of over 1,000 US consumers on their perceptions and engagement with healthcare marketing in the new report, “Authenticity is Key to Winning Over Consumers With Healthcare Advertising.”
Download it now to discover: The platforms that drive consumer engagement What actions consumers take after seeing a healthcare ad How Gen Z engages with healthcare ads versus older generations GET YOUR COPY
Sincerely,
Peter Allen Clark
Senior Analyst and Editor, Media Content
EMARKETER
Created in partnership with StackAdapt. |
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