Effective strategies to boost engagement and outreach.
Overwhelmed by ever-changing social-media trends? Intimidated at the thought of TikTok and Instagram Reels? Feel like you're speaking into the void every time you post? Discover how to effectively engage your community through social media in our online Social Media Marketing and Engagement for Libraries course on Thursday, October 10. This course will guide you through the fundamentals of social media engagement and marketing. We'll demystify newer platforms like TikTok and bolster your confidence using social media tools in your outreach practices. You will leave with tangible ideas for how you can use social media in your library or classroom to increase engagement across your communities. |
Half-Day Online Course | Thursday, October 10 |
Session 1 | 12:00-12:55 pm ET Strategizing for Social Media: How to Plan and Create Engaging Content Each social media platform has its own unique challenges and opportunities. This session will help you engage your community in your library by teaching you how to create a compelling and actionable strategy for social media marketing. You’ll learn how to evaluate each platform to inform a relevant strategy and how to determine which kind of content works best on each platform. You’ll leave knowing how to integrate the most common platforms into a holistic social media plan for your library. |
Session 2 | 12:55-1:50 pm ET Maximizing Your Reach: Foundations of Social Media Data and Analytics How can you maximize your social media impact efficiently? How can you make the most use of each platform’s data analytics to make strategic decisions? This session will help you understand which platform is best to use in different contexts and help you be strategic and data-driven with your social media marketing. |
Session 3 | 2:00-2:55 pm ET Maximize Your Engagement: Graphic Design Foundations What you say in your social media posts is crucial, but how your posts are designed is almost equally important. This session will provide a foundation of graphic design best practices to help you create eye-catching posts users will want to engage with. |
Session 4 | 3:00-3:55 pm ET Instagram Reels and TikTok for Librarians: How to Reach Your Community without Burning Out TikTok and IG Reels are still trending, but many librarians are overwhelmed. This session will show you accessible ways to integrate Reels and TikTok into your social media strategy without it becoming just ‘one more thing’ you have to learn. You’ll leave with straightforward tips and tricks for understanding of how the platform works and efficiently building fun content that engages your audience. |
Closing Remarks | 3:55-4:00 pm ET |
Request a discount for groups of 3 or more and work with your colleagues on a project for your library. |
Dedicate a portion of your annual PD budget, towards seats in our courses, and receive 25% off our lowest price for each seat. Allocate seats to staff as needs arise over a 12-month period of your choosing. Click here to request more information. |
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