Marketing automation platforms are the most replaced tool in the martech stack five years running. And yet, most teams limp along, stuck with platforms that were never built for how modern marketing actually works.

Marketing Automation Platforms: A Marketer's Guide from MarTech lays it out:

The real reasons marketers are ditching platforms â and what theyâre switching to
Why AI features go unused (and how to get actual ROI from them)
What to know before you sign your next contract or start vetting vendors

From renewals to replacements, this guide breaks down what matters â so you can stop second-guessing and start making progress.

No fluff. No vendor hype. Just clear comparisons, key trends, and everything you need to choose a platform that actually performs.

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