While measurement solutions for streaming are becoming more sophisticated and accurate, gleaning meaningful insights from these platforms remains a complicated process. Challenges in mapping data sets, inconsistent-quality metadata, variations in title formats, as well as the entertainment industry lacking a fully developed standard unique identifier, remain challenges. Between studio “data-ectodes” and fragmented audiences, defining hits and trends has become harder than ever.
Join Luminate Film & TV’s Jimmy Doyle and a panel of industry experts as they discuss how contextual metadata can be the Rosetta Stone to unlock viewership trends. Panelists include:
Cecilia Lara, VP of Audience and Content Research and Insights, Warner Bros. Television GroupJimmy Doyle, Director of Business Development, Luminate (Moderator)Kate Coke, Executive, Analytics and Insights, Creative Artists Agency (CAA)
About Luminate: Luminate is entertainment’s preeminent data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television.
The company has deep roots in accurately measuring and tracking the entertainment industry. As SoundScan and BDS Radio, it developed the methodology to measure consumer engagement with music through radio and point of sale metrics, both of which were eventually adopted by Billboard for their iconic Billboard Charts (a partnership which remains today). As Nielsen Music, the company launched Music Connect–the music industry’s leading platform for music analytics, trends and market share. And as TV Tracker and Variety Insight, it built the film and television industry’s largest database of film and television metadata. In 2022, Luminate was created to fulfill the vision to be entertainment’s preeminent data and insights company, unleashing access to the most essential, objective and trustworthy information across music, film and television. For more information, visit www.luminatedata.com.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
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