ITVT is pleased to announce the following Hot Topic Session, which Imagine Communications will be presenting at TVOT SF 2024 (March 27th and 28th in San Francisco).
11:45AM-12:35PM Dining Room Navigating Profitability across the Total TV Landscape
Growth in the TV-subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super Bundling, where subscriptions from multiple different content providers are offered to consumers as a single-billed, often discounted “Super Bundle” by telcos and other players (according to data from Omdia, 20% of all SVOD subscriptions are already sold through telcos).
Total TV, encompassing the spectrum of television from traditional linear to rapidly evolving connected TV (CTV), faces a unique challenge as linear TV’s profitability declines and CTV’s growth does not yet yield sustainable profits. In “Navigating Profitability across the Total TV Landscape,” our panel of industry veterans will address how to grow advertising revenue amid changing consumer behaviors, increasing operational costs and the realities of fragmenting inventory. Join us as we share real world examples, outlining effective approaches and essential steps to being profitable in this transformative era of television. Panelists include:
Chris Pizzurro, Principal, Leap MediaJeff Blaszak, VP of Strategic Partnerships, ShowSeekerPreman Narayanan, VP of Advertising Operations, Hearst TelevisionSteve Reynolds, President, Imagine Communications (Moderator)
About Imagine Communications: Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on the company’s optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse Imagine Communications’ products, and its software solutions drive close to a third of global ad revenue. Through continuous innovation, the company is delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. For more information, visit www.imaginecommunications.com and follow the company on X (Twitter): @imagine_comms.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
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