ITVT is pleased to announce the following Hot Topic Session, which Driver Studios and Qonsent will be presenting at TVOT SF 2024 (March 27th and 28th in San Francisco).
11:45AM-12:35PM Ballroom The Cookie-less Future Is upon Us—What’s in Your Shopping Bag?
As the industry prepares to embrace a cookie-less future and shoppable TV applications become more common, the opportunity to safely secure audience consent transforms from a defensive tactic into a powerful advertising strategy tool. In fact, LG Ad Solutions found that 70% of CTV viewers like TV ads with QR codes, and 62% would scan if exposed. This is a massive opportunity to reach audiences where they are watching—across CTV, mobile and digital platforms—via brand-safe campaigns, ultimately empowering a new era of trusted and secure engagements.
In this session, pioneers of advanced advertising, interactive TV and privacy will take the stage to discuss the new world of brand safety, how technologies are redefining approaches to consent, and why these new approaches are a win-win-win for brands, media companies and viewers. This will lead to a lively discussion of today’s most pressing topics including privacy, precision targeting and the future of CTV and digital advertising. Speakers will also highlight a “hot off the presses” partnership between Driver Studios and Qonsent which empowers brands to safely implement interactive QR-code solutions and capture consented data, opening the door to new personalized engagement experiences from gamification to e-commerce. Panelists include:
Diana Horowitz, CRO and Co-COO, Driver StudiosInderpreetSandhu, Head of CTV Ads Platform and Ecosystems, Google Ad ManagerJasonDamata, CEO, FabricMedia (Moderator)JesseRedniss, CEO, QonsentPeterScott, Chief Strategy Officer, PlayAnywhere
About Driver Studios: Driver Studios is a dynamic 360° media and technology company dedicated to creative excellence and driving innovation. Specializing in the development of award-winning commercials, branded entertainment, original content, and data-driven advertising solutions, Driver Studios seamlessly connects audiences across screens and devices. As a trusted partner to the world’s leading brands, Driver Studios’ mission is to develop enriched advertising and audience experiences through compelling and diverse media activations, at the intersection of creativity, technology, and brand engagement. For more information, visit www.driver-studios.com.
About Qonsent: Qonsent was founded in 2021 by leading visionaries from the media, marketing, technology, legal, and security industries to help companies build “privacy by design” and “privacy by default” into products and processes to create a better user experience, relationship, and value exchange with consumers. The services offered by the company encompass both B2B services and white labeled consumer-facing solutions that integrate with company offerings to remain compliant with PI data laws, including real-time ID validation, Auditable Ledger based SmartQontracts, and customized Preference Management experiences. In the cookie-less reality of today, Qonsent is setting a new industry standard around Performance Privacy with its platform, which bridges the current market gaps for brands, advertisers, publishers, creators, enterprises, and consumers. For more information, visit www.qonsent.com.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produces the bi-annual TV of Tomorrow Show (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services. (please see the graphic above).
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow attracyswedlow@gmail.com.
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