As the SVOD market shifts from customer acquisition toward revenue growth, providers need to be more conscious of which consumers they target in their marketing.
In this nScreenNoise interview with Colin Dixon, Founder and Chief Analyst of nScreenMedia, Mike Bloxham, EVP of Global Media, Entertainment, and Gaming at Magid, explains why a large group of potential customers likely to churn is still worth targeting in marketing campaigns.
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Note: Colin Dixon is our partner in TVOT CONNECT, our new, online, TV-industry membership community that aims to encourage conversation, debate, networking and collaboration across all sectors of the advanced-TV space. The membership fee is $40 per month; however, the initial sessions are being offered to ITVT and nScreenMedia readers free of charge (visit our membership page here).
TVOT CONNECT sessions take place on Thursdays at 2:00PM Eastern/11:00AM Pacific using Zoom. Members first have an opportunity to briefly introduce themselves, their current work and their areas of expertise; this is followed by an interview with one or more prominent industry leaders, featuring audience Q&A; finally, members are able to access discussion rooms where they can share their thoughts on the day’s interview and network with their peers.
Our next TVOT CONNECT session, taking place this Thursday (July 11th), is entitled “Fair Use or Abuse? Gen-AI-LLMs and Your Content.” It will feature Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI, and Daniel Goldberg, Chair of the Privacy and Data Security Group at Frankfurt Kurnit Klein & Selz, in conversation with Colin Dixon and with ITVT Editor-in-Chief, Tracy Swedlow.
Join us for an exclusive TVOT CONNECT live session on Zoom featuring Holly Leff-Pressman Chief Engagement Officer of Screen Engine/ASI as she moderates “Fair Use or Abuse? Gen-AI-LLMs and Your Content.” Joining her will be Daniel Goldberg, Chair of the Data Strategy, Privacy & Security Group at Frankfurt Kurnit Klein & Selz.
This session will include additional panelists (speakers to be named soon)! We'll dive into the complexities of #generative#AI and large language models, and discover their profound implications for #content creation, #advertising creation and management, #privacy, #copyright, and #fairuse. This is your chance to gain invaluable insights (all LIVE) and network with top industry professionals in an interactive environment.
Founded in 1998 by Tracy Swedlow and co-owned by Richard Washbourne, InteractiveTV Today, ITVT is the most widely read and trusted news source on the rapidly emerging medium of multiplatform, broadband interactive television (ITV). We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business to our readership, which is made up of hundreds of thousands of executives from around the world. TVOT Studios and ITVT produce the bi-annual TV OF TOMORROW SHOW (TVOT) conferences focusing on the multiplatform TV industry and its community of high-level TV, brand, agency and ad-tech executives. TVOT Studios produces many other services such as TELEVISIONATION video interview podcasts, THE AWARDS FOR LEADERSHIP, TOMORROW RETREATS and TVOT CUSTOM PRODUCTION online and in-person and our TVOT CONNECT live, online community discussion professional membership sessions.
For further details on all these things, sponsorship information or speaking opportunities, please contact Tracy Swedlow at tracyswedlow@gmail.com.
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