'It all starts to blur together': Zoom fatigue is here

It’s Zoom fatigue. As millions of people stay indoors due to the coronavirus outbreak, business and pleasure has both moved to the virtual realm. That’s meant that nearly every single interaction most people are having is happening online — and whether it’s because of its ease of use or its ensuing ubiquity, it’s mostly happening on Zoom.

April 10, 2020

Zoom has quickly become the infrastructure and conduit that connects us to our work and personal lives. And people are starting to get sick of it. Read more below: Zoom is so easy and so convenient that it has quickly become ubiquitous in both our work- and play-from-home lives. It has also begun to wear people down. In the good old days, media agency executives could expect a steady diet of lunch and learns from publishers and ad tech companies eager to build relationships. The coronavirus has made those things a bit more virtual. After many years of Facebook-fueled growth, many startups in the DTC world went into 2020 with plans to focus on profits instead. The coronavirus has put those plans, like so many others, on hold. Snap UK's general manager Ed Couchman sat down for a Q&A with Digiday to talk about how he's supporting the publishers in Discover, how he's guarding against employee burnout. Other things to know about Today: Digiday editor-in-chief Brian Morrissey will be joined by Hearst Magazines chief content officer Kate Lewis on The New Normal: A new weekly show where we discuss how industry leaders are adapting to a changed reality. Register here to join us at 1:30 p.m ET. In traditional broadcast TV, age and gender have long been the dominant way of targeting audiences, but as TV and digital platforms converge, experts say the industry is steadily moving toward audience-based buying. Sponsored by Xandr. Top Stories Coronavirus Fallout 'It all starts to blur together': Zoom fatigue is here It’s Zoom fatigue. As millions of people stay indoors due to the coronavirus outbreak, business and pleasure has both moved to the virtual realm. That’s meant that nearly every single interaction most people are having is happening online — and whether it’s because of its ease of use or its ensuing ubiquity, it’s mostly happening on Zoom. howdy! Coronavirus Fallout Seamless gift cards, care packages and meditation app subscriptions: How ad sellers are adapting their sales tactics Business may be on hold, but media and ad tech companies are redoubling efforts to manage relationships with agency executives. Sponsored by Celtra Four signs you have a content gap (and how you can fix it) According to new findings, brands that use creative templates to strategically repurpose existing assets save 75 to 80 percent on creative production time. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE For DTC brands, the year of profitability will have to wait After a couple years of breakneck growth-at-all-costs, this was going to be the year that profitability became the word du jour, especially as many brands fizzled out and a clear reckoning began to take hold. Sponsored by Confiant Research: Publishers can block most low-quality ads by disabling just a handful of SSPs In a new publisher’s guide, learn tips for navigating the complex ecosystem of SSPs and steering clear of low-quality ads. howdy! Coronavirus Fallout ‘We are providing incremental revenue to them’: How Snap plans to support publishers through the crisis Big tech platforms are also feeling the pinch of a global economy in crisis. Take Snap, for example. Analysts at investment firm Cowen & Co. estimated Snap’s ad revenue will be cut by around $709 million, 30% below its prior estimate, Axios reported. Facing the grim possibility of a long recession, Snap’s ad sales team […] Advertisement Sponsored by Marfeel UX strategy guide: How to boost ad revenue without repelling readers In a new publisher’s guide, learn tips and techniques for crafting an ad-supported UX design that optimizes monetization while minimizing user annoyance. howdy! Coronavirus Fallout 'The world isn't going back to where it was': Publishers grope in the dark for signs of what's to come The business side at publishers are preparing for a long winter, and a new world where plans change on a whim and their task is scrambling to catch up. howdy! Future of Work 'You have no excuse why you can't work': Agency employees grapple with burnout ith many agencies nearly four weeks into working remotely due to lockdowns across the country, agency employees say they are starting to feel burnout due to agencies’ current “always on” mentality. All Latest Stories Mel Magazine co-founder Josh Schollmeyer on how the site’s ‘never been there to push razors’ Mel Magazine is growing in name recognition, but how the men's lifestyle site could best serve its parent company, Dollar Shave Club, is still a bit unknown. "It's never been there just to push razors," founding editor Josh Schollmeyer said on the Digiday Podcast.

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