In this last year, Apple’s crackdown on in-app tracking upended the digital advertising industry and crippled advertisers’ ability to know whether their mobile ads were working. These 12 have made it clear to media buyers that Apple’s ATT is an attribution problem, not an advertising one. And the effectiveness of advertising hasn’t gone away as a result of it being harder to track people. But it has become more difficult to know how effective those ads are. Read more below. - A year after Apple announced its data privacy crackdown, advertisers reflect on what those changes have meant for the industry.
- Time's community of 40,000 crypto enthusiasts have been central to it growing its NFT revenue stream to over $10,000,000 in just one year.
- In this week's Digiday+ Media Briefing, media editor Kayleigh Barber checks in on publishers' post-cookie preparations.
- Brands are interested in ramping up their game advertising activity now — not in a few months. In response, companies in the space have already developed new tools and best practices for the measurement of game advertising.
- Fortune has created a new wellness vertical, sponsored by CVS, as more non-endemic media companies move into this category.
From our sister site, WorkLife: Other things to know about - Join InMarket and Digiday in NYC as we bring together advertisers and agencies to discuss the strategies that have emerged from the new shopping journey in the first half of 2022. Apply to attend.
- Readers that write comments on a publisher’s site show higher engagement and dwell times and their activity is a source of rich audience data. Sponsored by Viafoura.
- Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. Sponsored by T-Mobile.
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| Top Stories |  | | Ivy Liu |
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| | | | | A year after Apple announced its data privacy crackdown, advertisers reflect on what those changes have meant for the industry. | | |
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howdy! | | | | | Time’s community of 40,000 crypto enthusiasts have been core to it growing its NFT revenue stream to over $10,000,000 in just one year. | | |
| | | | | Detailed and useful reporting and insights are driving performance for agencies — targeting capabilities are not enough on their own. | | |
| Advertisement |  | | |
howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber checks in on publishers’ post-cookie preparations. | | |
| | | | | Brands and agencies: How are you navigating CTV measurement and creative management challenges in 2022? Take this survey and we’ll send you a $5 Amazon gift card. | | |
howdy! | | | | | Brands are interested in ramping up their gaming advertising activity now — not in a few months. In response, companies in the space have already developed new tools and best practices for the measurement of game advertising. | | |
| Advertisement |  | | |
| | | | | The love for all things virtual is giving rise to an ever-lasting, cross-generational entertainment heirloom, as parents pass down the shows and movies they love to their children. | | |
howdy! | | | | | The business publisher has created a new wellness vertical, sponsored by CVS, as more non-endemic media companies move into this category. | | |
howdy! | | | | | Sources expect Apple to ape Goolge’s method of policing third-party code. | | |
| | | | | The Twitch streamer started more seriously live-streaming on the Amazon-owned video platform while working a day job for military contractor British Aerospace Engineering Systems. |
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