🎛️ It's a bird. It's a place. It's a CDP from... Meta?

There’s been a run of consolidation in the CDP space since late 2024, with three independent CDP vendors getting scooped up. That makes it an interesting time to jump into this market, but that’s exactly what Meta appears to have done with its launch of Signals Gateway.

Meta doesn’t call Signals Gateway a CDP. And it doesn’t have to, because many people in the martech community are, including the CDP Institute.

Speaking of the martech community, it’s gathering at the MarTech Conference on March 25-26, 2025. It’s online, it’s free to attend and you are cordially invited. Check out the agenda preview, including some top-notch keynotes and grab your free pass.

Mike Pastore
Editorial Director

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Free online event

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Churn got you curious? AI strategies feeling outdated? Get answers (and more) at MarTech, online March 25-26., for free.

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