“If I had to describe Cannabis Conference in one word, it would be community. It's a sense of community like I've never seen before, and it didn't matter if somebody was competing in the same space, they were still willing to talk to and help their competitor. You will learn everything from beginning to end, from congress to the dispensary, from legislation to growing, from real estate to everything in between.”
- Yvette Feinhandler Cannabis Conference (Aug. 15-17, 2023 | Las Vegas) is known for bringing plant-touching business professionals together for candid conversations, trading strategies, support and motivation and much more. … Plus, its industry-leading education covers everything from soup to nuts, as Yvette said!
Here are a few key sessions you can look forward to this August! |
| In this candid session, East Fork CEO Mason Walker will share how the merger enabled both companies to reduce overhead by sharing costs for compliance, insurance, payroll, legal and other administrative and professional services, which come at a premium for cannabis companies. As Cannabis Business Times reported, “[Katie] Stem, [founder of Peak Extracts,] and Walker estimate these costs together run each company about $200,000 each per year—including $13,000 in adult-use licensing fees, $10,000 in hemp licensing fees and $14,000 in banking fees to carry checking accounts for each entity. They estimate these costs eventually will be cut by at least 40% with the merger.”
Walker will also share the details of the entire process, from finding the right partner to setting deal terms to the cost and logistics of merging the company (legal fees, regulatory approval process, etc.) and important lessons he learned along the way. Attendees will take away a deep understanding of the M&A deal and whether a similar arrangement would be a viable opportunity to breathe new life into their businesses.
ALL-ACCESS PASS: The Great Balancing Act: Genetic Selection To Give Your Business An Edge In The Competitive Cannabis Market
More and more breeders are doing licensing deals with cultivation operations, though many growers continue to develop and introduce to the market their own, unique cultivars. Regardless of your approach to genetics, common questions and challenges plague growers: How do cultivators decide whether to work to develop a partnership with a breeder or create their own breeding program? What are the pros and cons? How do you carefully balance market trends (re: high THC, for example) with creating unique genetics to differentiate yourself in the competitive market, as well as avoid chasing the newest cultivar trends only to find that by the time you get the trendy cultivar to market, the trend is either over or too many others are flooding the market with the same cultivar? How do you reconcile consumer demand/trends with a cultivars’ agriculturally preferable traits? Will agronomic traits — such as ease of growth, flowering time/time to market, disease and pest resistance — play a larger role in the future? Attendees to this session will gain key insights into successfully balancing the agronomic and business/market aspects of genetic selection.
ALL-ACCESS PASS: Cultivators’ Profit Killer: HpLVd And The Next Viruses Coming To Cannabis
Hop Latent Viroid is still the most prevalent yield and profit killer from coast to coast, according to many growers, and for many, it is not under control. What can you do internally to protect your crops and operation from this widespread industry challenge – from sanitation to isolation and tissue culture/propagation (breeding it down to imperceptible levels)? And beyond HpLVd, what can we learn from mainstream agriculture to determine what is coming next that could have a major impact on your cannabis crop – will it be cucumber mosaic or the curly beet virus – and when?
20 Ways To Stand Out From The Competition
What do you do when three other dispensaries open within a six-block radius from you? What about when you’re a “bordertown” retailer that is used to drawing customers from across state lines, and a neighboring state legalizes and a dispensary opens up just across the border? There are keys to standing out in a crowded market, keys to engaging and creating loyal customers and keys to ensuring your long-term success. Experts will share implementable strategies with you on everything from creating the ultimate customer experience to inventory management to serve demand and keep customers coming back, pricing, experiential marketing, creative marketing tactics and loyalty programs, and more.
Plus, there will be plenty of networking time to meet your peers and a world-class expo hall where you can explore the latest technology, solutions and services that can help you streamline and/or improve your business, cut costs, and take your business to the next level.
Check out the full agenda here.
Don’t wait to invest in your future. REGISTER TODAY!
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