In the immediate aftermath of the riot in the nation’s capital, media buyers say advertisers are primarily pausing ad spending on paid social, but considering other channels.
| Advertisers are pressing pause on paid social advertising and reevaluating their overall ad spends amid the chaos in Washington, D.C. after a pro-President Trump mob broke into the Capitol building Wednesday. Media buyers say advertisers paused their paid social ad spend as D.C.'s 12-hour curfew went into effect Wednesday evening and some buyers say they are advising clients to press pause for the next 24-hours as they evaluate when to return. “Our perspective is that it’s a very volatile situation," said Davis Jones, managing director of independent agency The Many’s media group. "This one feels different.” Read more below. In the immediate aftermath of the riot in the nation's capital, media buyers say advertisers are primarily pausing ad spending on paid social, but considering other channels. Following an unprecedented election year for political advertising spending, Meredith's MNI Targeted Media has an opportunity to tap into the data from those political campaigns to inform non-political advertisers. After four years of significant keyword blocking, many news publishers say they expect ad spending against news to rebound in 2021. Pushing to secure its place on TV screens, CTV accounted for 40% of Vevo’s viewership and advertising revenue in 2020. Other things to know about The Digiday Video and TV Awards are your chance to gain exclusive recognition from Digiday in categories including Best Use of IGTV, Best Best Digital Video Platform and more. Learn more here and submit before the last chance deadline this Friday, January 8. Join Adobe, Scotiabank Digital and Digiday, February 25, 2021, at 4 p.m. ET, as they discuss why businesses need a streamlined process for future-proofing the data governance process. Sponsored by Adobe. With IDFA deprecation on the horizon, many gaming app categories are likely to take a financial hit. Now, more gaming publishers are leaning on their monetization partners to better understand the growth levers for their businesses and to adjust the balance between in-app purchases and in-app ads. Sponsored by Facebook Audience Network. | | |
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