Publishers are building new content products that give audiences more health and wellness content and advertisers more partner opportunities.
| Fueled by coronavirus-related stay at home orders, consumers are more interested in personal self-care products than ever. As a result, brands have been reinvesting those dollars into advertising and publishers are taking a moment to capitalize on that. Bustle Digital Group, Condé Nast and theSkimm are three publishers that have built out new content products and advertising vehicles that not only give audiences the more health and wellness content they're asking for, but to give advertisers more opportunities to partner against this desirable content. Read more below. Health and wellness is likely not a temporary popularity play while people are seeking self care during the coronavirus crisis. For Digiday+ members, TV networks are finally expanding their streaming pitches beyond the people who subscribe to traditional TV. The Economist's focus is covering the upcoming U.S. election, but also building up its leadership team and creating an aggressive three-year growth plan. As advertisers start to understand what it takes to win programmatic auctions, they’re realizing it isn’t just a matter of making the highest bid. Other things to know about On this week’s The New Normal, Bloomberg chief growth officer Scott Havens and general manager of Bloomberg QuickTake Jean Ellen Cowgill join Digiday editor-in-chief Brian Morrissey to talk about how Bloomberg has adapted QuickTake -- including with a name change -- and its plans to meet the future of OTT news streaming. RSVP here to join us for a live discussion on Friday, September 25 at 12 p.m. ET. | | |
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howdy! howdy! | Sponsored by Piano | | Webinar: How brands are using publisher-like content to generate data | | According to new state of the industry research from Piano and Digiday, most brands plan to use tools such as surveys, newsletters and subscriptions to generate customer data in a post-cookies world. In a new webinar on September 30 at 10 a.m. EDT, gain insights from the report and hear from experts at Piano, VaynerMedia and Huge about what these trends mean for the future of customer engagement. | | |
howdy! | Sponsored by Cohley | | Success story: Data is at the heart of user-generated campaign content | | At the heart of a new report on the evolution of UGC for campaigns, one case study stands out: Rhone boosted its content testing capacity to 150 ads per day from 10–15 weekly. And that’s the tip of the iceberg — with a 3x–4x ROAS lift for Rhone’s bottom line. Download the report to learn more about the modern content-driven campaign. | | |
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