A recovery is taking shape -- but it is especially uneven. In many ways, the lack of consensus on the future is to be expected. Yes, everyone is living through the same pandemic but their experiences through it differ. And it’s this unevenness that’s making it harder for marketers to get a read on how the recovery will play out. Read more below.
From verification to social targeting, partnerships are driving brand suitability efforts — and as a group effort, brand suitability is tracking toward a better digital ecosystem.
Triller is making a play at long form content and live streaming to move out of TikTok’s shadow. But until the platform builds up its audience, advertisers aren’t ready to invest.
Gaming has changed dramatically, and even if many people don’t identify as gamers, most are playing games on their phones. The diverse audience represents a real opportunity for advertisers.
While videos need to be a creator’s own original work, videos do not need to be exclusive to YouTube Shorts in order to be eligible to receive payment.
The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands.
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