WardsAuto Dealer 5
WardsAuto Dealer 5
 

MAY 24, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, May 24. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

The Train Game is More Important Than Ever

In-depth product knowledge is so important. Make sure your salespeople get an opportunity to test drive all your vehicles and learn how to operate the entertainment and navigation systems, how to hook up phones to Bluetooth, how the adaptive lane assist and self-driving features work.

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The tools you need to keep customers coming back
You want to be with your customers every step of their buying journey. And Elead will be there with you. Our shopping intelligence tools help you anticipate what customers want, then we’ll help you stay connected after they purchase and keep your relationships growing. 

2.

Car Shoppers Willing to Pay $5,000 Over MSRP for New Car

Cox Automotive study finds that people know cars are in short supply right now, and in addition to those willing to overpay, a third of buyers are just going to wait, Car and Driver reports.

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Take Control of Your Reconditioning Process

With undefined timeframes and limited accountability, it’s no wonder dealers struggle to lower reconditioning costs. Bring clarity to the process with iRecon, vAuto’s reconditioning solution to help you create recon plans, monitor each vehicle’s progress and get inventory to the front line where it can be seen—and sold—faster.

 

3.

’22 Subaru Outback Wilderness: Taking the Road Less Traveled

On sale this summer, the Subaru Outback Wilderness edition targets adventurous outdoorsy types who need a little extra capability (and ground clearance) to reach their destinations.

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Build a Website User Experience You Can be Proud Of With Dealer.com
When it comes to connecting with in-market shoppers online, automotive

retailers can find it difficult to deliver the website user experience
(UX) that consumers have come to expect. Learn why UX matters and how
Dealer.com is leading website optimization. Click Here

4.

Chef Serves Up Homemade Favorites at Restaurant in Georgia Dealership

At Jim Hudson Lexus in Augusta, you’ll find Sharen Caskey cookin’ up soups, sandwiches, salads or her famous baked goods, reports WRDW-TV.

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5.

Lincoln Halts Nissan’s Reign Atop Most-Seen Auto Ads Chart

The first-place ad for the week of May 10 promotes Lincoln’s family of utility vehicles, which provide “comfort in the extreme,” actor Matthew McConaughey says in voiceover.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...