Amazon is the largest online retailer in the world, with $242 billion in annual revenue. This juggernaut presents new opportunities for retailers — but navigating Amazon, including Amazon advertising, can be tough.
At Amazon Strategies, a two-day forum and workshop presented by Digiday, Glossy and Modern Retail, we're bringing together the brands that have found success on Amazon, as well as the agencies and consultancies that work with them.
Taking place from Jan. 28-29 in New York City, attendees will gain detailed, actionable insights into what it takes to achieve success on Amazon.com, from Amazon Advertising to Vendor Central to managing reviews and more.
Learn more below and reserve your spot by Nov. 20 to receive our best rate and save $200 per pass.
Featured sessions
Myth-busting Amazon
Amazon can be difficult to navigate. We'll go deeper into how this juggernaut works and hear from a retailer that has successfully navigated the platform and what it took to get there.
Selling on Amazon
Selling on Amazon is easy to set up, but hard to maintain. We’ll learn the basics of setting up as a vendor or seller on Amazon, how to crack reviews and use Amazon programs like Sampling and Vine.
WTF Amazon?
Amazon comes with its acronyms. There are many ways to sell on the world's largest retail platform. In this session, we'll breakdown some of the most common terms, from vendor central to seller central, to Project Zoo to Brand Registry, and what they mean for brands.
Advertising on Amazon
We’ll go from the 30,000 foot level introduction into Amazon Advertising, then spend time going into the nitty gritty basics of what people need to know about AAP, from its DSP, to dashboards, to types of ad products and more.
Confirmed attendees
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