Consumer interest in sustainability is growing, but real estate pros express confusion about the impact on home value, according to a new NAR report. Full Story: REALTOR® Magazine (5/2)
Webcast: Leading through uncertain times Join the 5/18 SmartSummit event to discuss how to: Maintain high employee morale and performance Maximize in-house talent Manage tough decisions and conversations Register Now
How to create content that sells your product or service Create marketing content that leads to business growth by providing customers with learning opportunities, striving for relatability and avoiding an overly promotional approach, according to this excerpt from the book "Content Is King: The Complete Guide to Writing Website Content That Sells." Full Story: Entrepreneur (5/2)
Wash. college plans $30M village for students Whitman College in Walla Walla, Wash., plans to build a $30 million Junior-Senior Village and has raised $10 million toward that end. Plans call for three new buildings as part of a "community-focused" design to include park-like outdoor spaces along a restored section of creek, with a hoped-for groundbreaking next spring. Full Story: Walla Walla Union-Bulletin (Wash.) (tiered subscription model) (5/1)
Sales managers can become better coaches by incorporating artificial intelligence, such as personalizing your approach to fit each team member's specific needs or offering real-time, on-computer prompts to improve a presentation during virtual sales calls, writes Rachel Cossar, founder of Virtual Sapiens. An AI-driven virtual assistant can help answer questions your sales reps may not have an answer for, or hear a potential customer's interest in a competitor and instantly provide insights about the other company, Cossar explains, sharing other benefits and ways to start using AI in coaching. Full Story: Sales Hacker (5/1)
Business Wellness
How financing is evolving for small businesses Some small- and medium-sized businesses are turning to alternative financing such as merchant cash advances and are relying on credit cards for payments, says Charles Zhu, vice president of product at data intelligence platform Enigma. "The big story continues to be that people are not using cash as much -- we're not going back to what cash percentages looked like before, and payment processors are playing an increasingly and accordingly important role in the SMB economy," Zhu says. Full Story: PYMNTS (5/2)
Fair & Equitable Housing
Fla. community designed for injured first responders The Tunnel to Towers Foundation established a community, Let Us Do Good Village in Land O'Lakes, Fla., with customized, mortgage-free homes for catastrophically injured first responders and veterans. The first home for Sgt. 1st Class Sualauvi Tuimaleali'ifano was dedicated recently. Full Story: WTVT-TV (Tampa, Fla.) (4/29)
Legislation & Regulation
Fed review says SVB failure response was too slow A US Federal Reserve review of the issues leading up to Silicon Valley Bank's failure earlier this year concludes that the supervisory process was slow to respond to the bank's rapid growth and high levels of interest rate risk dating back to 2019. The report notes that Fed supervisors "did not want to appear to pull forward large bank standards to smaller banks." Full Story: Risk (subscription required) (5/2)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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