'It's been emotionally draining': How publishers are adjusting on the fly in a time of uncertainty

Last Wednesday, Adam Ryan, president of the newsletter publisher The Hustle, got a vexing message from one of his clients. An advertiser that had placed ads with the Hustle every month for the last three years was demanding that the coming week’s campaign, slated to start Monday, not run. The client, whom Ryan declined to […]

March 23, 2020

Publishers are bracing for a rough few months on the ad sales front; almost all of them expect to miss their revenue estimates. But nobody knows where the next impact from coronavirus will come from. Read more below. Publishers' revenue leaders are going into extreme fact-finding mode, spending more time trying to trade information with their ad partners. The latest installment of Digiday Research finds that 88% of publishers say they are going to miss their revenue forecasts this year. A drop in auto advertising would have enormous ramifications for media. But it looks like it might hold steady. Even in with social distance between them, publishers and advertisers are still trying to get deals done. Other things to know about Get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Apply to join the Digiday Research Panel now. Pet brand BarkBox is one of many DTC retailers now using sustainability and social consciousness as a strategy to drive subscriptions and customer loyalty. Sponsored by Recurly. Top Stories Coronavirus Fallout 'It's been emotionally draining': How publishers are adjusting on the fly in a time of uncertainty Last Wednesday, Adam Ryan, president of the newsletter publisher The Hustle, got a vexing message from one of his clients. An advertiser that had placed ads with the Hustle every month for the last three years was demanding that the coming week’s campaign, slated to start Monday, not run. The client, whom Ryan declined to […] howdy! DIGIDAY+ MEMBER EXCLUSIVE Digiday Research: 88% of publishers say they will miss forecasts this year The coronavirus outbreak is rollicking the entire world. But as massive shifts occur in how people work and live, the second-order business effects on companies are also beginning to be felt. In a new survey examining business confidence, Digiday Research found that 88% of publishing executives surveyed expect to miss their business goals this year due to the outbreak. Sponsored by Confiant 29 billion malicious ads were served in 2019 New research finds that 1 in 150 ads served in 2019 were either dangerous or low-quality, including 29 billion malicious ads and 27.4 billion unwanted in-banner video placements. Advertisement howdy! Why auto ad spending is holding steady -- and looks likely to remain so Automakers spent an estimated $184 million on 54,000 airings to reach 19.6 billion TV impressions from Mar. 1 to Mar. 18, according to data from iSpotTV. Sponsored by CafeMedia Webinar: How publishers are evolving to face privacy restrictions Cookies and regulations are changing the ways publishers make money from advertising, and new research finds that different-sized companies are taking different approaches. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and beyond as they discuss the revenue strategies that businesses must consider. howdy! Coronavirus Fallout 'The deals must go on': As industry events disappear, execs look to recreate deals at a distance Even without industry events in the coming months, agency execs expect the mergers and acquisitions, the partnerships, the deals worthy of big announcements and everything in between will go on. Advertisement Sponsored by Bannerflow Research: European marketers discuss the biggest benefits of in-housing According to new research into 200 European brands, increased creativity, ROI and transparency are the biggest benefits of switching to in-house marketing. howdy! Coronavirus Fallout 'Everyone is hitting the pause button': With sports on hold, advertisers grapple with whether coronavirus is a force majeure event Where the coronavirus has disrupted big sporting events, a common question from advertisers is whether they can rely on force majeure clauses in their contracts to pull media dollars. howdy! The Programmatic Marketer Why Google's decision to withhold programmatic data is pushing some advertisers to pull ad spending Buyers are increasingly open to alternative programmatic marketplaces, and in most cases, are not restricted to using Google when it comes to testing and learning to drive performance All Latest Stories Attention Capital’s Joe Marchese on the crisis — and opportunity — in how we measure eyeballs on the internet Attention Capital sees an opportunity in all the bloat and fabrication behind traffic metrics on the internet. "In this world where trust is eroding, the curator brands kind of become king," said Joe Marchese, the holding company's co-founder and CEO.

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