'It's demoralizing': Confessions of a creative director on the effects of project-based work

As more and more agencies grapple with clients push to project-based work assignments rather than agency-of-record, we hear from one creative director on how that changes the nature of the client-agency relationship.

December 20, 2019

The shift to project-based work assignments rather that agency-of-record commitments is changing the agency business -- and the agency-client relationship. Read more below. The latest edition of our Confessions series features a creative director discussing why agencies don’t do the best work for clients when the assignment is project-based. Instagram might not be the best platform for driving site traffic, but some publishers are using the platform to bolster their commerce and advertising businesses. AR content is still in an experimental phase, but publishers like USA Today and Verizon aren't slowing down their investments. An all-stock merger between Rubicon Project and Telaria will create what the two companies are calling the world's largest independent SSP. Other things to know about We've added speakers from Carhartt, iCrossing and Belkin to the agenda for Amazon Strategies. Learn more about joining us at this two-day forum in New York City here. After Generation Z comes Gen Alpha, the most diverse generation in history. Here's what marketers need to know about their (already sophisticated) tastes and interests. Sponsored by Hotwire. Top Stories The Confessions 'It's demoralizing': Confessions of a creative director on the effects of project-based work As more and more agencies grapple with clients push to project-based work assignments rather than agency-of-record, we hear from one creative director on how that changes the nature of the client-agency relationship. howdy! Publishing in the Platform Era How publishers are using Instagram to promote commerce content Food52, The Strategist and PopSugar are spending more on Instagram ads to drive their commerce and advertising businesses. Sponsored by Hulu Video: Analytics and measurement are keeping video advertisers up at night At the Digiday Video Advertising Summit, we asked ad execs what's keeping them up at night. Their answers included customer acquisition, measurement...and "hippies" who might just turn their screens off altogether. Advertisement howdy! AR/VR An AR version of Andrew Yang will explain universal basic income It’s clear that AR content is still very much in the experimentation phase, but publishers like USA Today and Verizon don’t show any signs of slowing down in their investments. Sponsored by PubMatic Media buyers are cleaning up their programmatic supply sources Buyers have long struggled to determine which supply-side platforms are bringing quality inventory through their pipes. As a result, many are now consolidating their SSPs. howdy! The Programmatic Publisher Rubicon and Telaria merge to create ‘The Trade Desk of the sell-side’ Rubicon and Telaria’s CEOs say publishers should benefit in the form of reduced fees. Meanwhile, advertisers have one less middle-man. Advertisement Sponsored by Xandr Yield analytics is the key to TV and digital forecasting As premium TV-like supply becomes more readily available across the likes of NBCU, YouTube and OTT, there's a growing need to accurately forecast across audiences. Yield analytics may be the key. howdy! Publishing in the Platform Era With the Facebook traffic flood receded, publishers look to smaller traffic sources Mobile news aggregators are increasingly driving traffic for publishers on a global scale, and it pays for publishers to track them on a constant basis, including a soon-to-be-sold news aggregator from the makers of TikTok. howdy! Subscriptions Finding advertising 'antithetical' to its mission, Snopes is banking on a membership model The company, which is projected to bring in just over $3 million this year in revenue, mainly from programmatic advertising, hopes to be mainly funded by reader revenue. All Latest Stories Axios media reporter Sara Fischer on what 2020 holds for local news, big tech and the streaming wars Sara Fischer, media reporter at Axios, joined the Digiday Podcast for the first of two year-end wrap-up episodes looking ahead to 2020. On this week’s episode, Fischer weighs in on why the flurry of digital media acquisitions in 2019 will continue into 2020 and why next year regulation will be in the spotlight. (Next week, […]

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