What influencer marketing really costs, 'I was terribly annoyed': How Zenith's Tom Goodwin became a LinkedIn superstar, The Guardian launches a $50,000 fundraising campaign to support an environmental series, My Email Subject
| Three months in to Facebook's mid-roll video ad test, publishers are starting to make some money from the program. But there are catches. "Pricing influencer posts is part art, part science." Here's what influencer marketing actually costs. Tom Goodwin is an executive at Zenith, but he's cultivated a following of more than 300,000 on LinkedIn. In his own words, he describes how he became a LinkedIn superstar star. Guardian US is about to test readers' willingness to support specific editorial coverage: It's launching a campaign to raise $50,000 to fund a series on the threat to public lands. Amazon is putting its online prowess to test with brick-and-mortar stores, putting traditional retailers on watch. Here are four things they can learn from the behemoth's foray into physical stores, from our sister site Glossy. The regular deadline for the Digiday WorkLife Awards, whigh honor the best places to work in media and marketing, is this Friday, June 9. View the full list of categories and submit before fees rise. |
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| Sahil Patel There’s money to be made with Facebook’s mid-roll video ads — if you have scale. |
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| Yuyu Chen Pricing influencer content is a struggle for marketers as there isn't a well-developed structure behind it. |
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| Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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| Shareen Pathak “I recently wrote a status update thanking people for following me and said, ‘You're not followers, I'm not a leader. This is a community I empower and am in the background of it’.” |
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| Lucia Moses The U.K. news organization is seeking to raise $50,000 to help fund coverage of the threats to public lands in the U.S. |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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