| "For most publishers, it's going to end in tears." Publishers are increasingly turning to subscriptions to diversify their revenue, but it's unlikely that many can pull off a scaled subscription model. Some YouTube networks are releasing creators of small channels on the platform from their contracts after it implemented new ad rules to mitigate advertisers' brand-safety concerns. To get more transparency into their media buys, more advertisers are reviewing the supply-side platforms that their demand-side platforms use. Snapchat plans to increase the number of original shows it airs in 2018, and some publishers are eager to work with it, according to the latest Digiday Video Briefing. Dotdash cut ad loads by 30 percent when it rebranded its home and food content as The Spruce nearly a year ago. Despite this, The Spruce's audience tripled over the past year, and revenue grew 40 percent as a result. AI has the power to overhaul the way brands and retailers interact with customers at every touchpoint. At the Digiday AI Marketing Summit, HP's global head of media Ian Mundorff will share how AI can apply to marketing, whether it's email, chatbots or voice command. Reserve your spot in Santa Barbara today. |
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| Lucia Moses While it's tempting to think reader revenue is the answer, the number of publishers that can pull off a scaled subscription business is likely to be small. |
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| Sahil Patel YouTube has stricter guidelines for channels that want to run ads. This is forcing a lot of big MCNs to release small creators from their contracts. |
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| Sponsored Content AppNexus Facebook earned notoriety for enabling the spread of fake news. Google has come under fire for monetizing violent and extreme content on YouTube. And these issues produced an uproar: the brands whose ads are appearing next to objectionable content. Sponsored by AppNexus. |
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| Seb Joseph More advertisers are starting to ask better questions of the supply-side platforms their demand-side platforms use to hopefully yield better results. |
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| Sahil Patel Disillusioned by Facebook, publishers are eager to do more on Snapchat — particularly with video shows. |
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| Sponsored Content Pressboard Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard. |
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| Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
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