It's not about you: Planning content creation that avoids self-congratulation

Good morning!

We all know someone who loves nothing more than to talk about themselves. It becomes exhausting very quickly. The same applies to brands.

It’s easy to talk non-stop about what you’re doing and who you are, but before you know it, your communications are an endless stream of self-congratulation. It’s not a good look. Instead, consider using this framework from Yolanda Valery, Head of Digital Engagement at Ocado, for content planning that keeps the focus on your audience.

By making this planning exercise a habit, you can consistently weed out ideas that will not move the needle!