| "It's not just about banner ads anymore." To prevent its ad business from stagnating, The New York Times has made all of its ad products available programmatically. On the latest episode of the Digiday Podcast, Al Jazeera's Yaser Bishr talks about why publishers are "becoming like a sweatshop" for platforms and more. With its overhauled content management system and nearly doubled head count, Wirecutter, The New York Times' commerce-focused publisher, is ready for Black Friday and Cyber Monday. The co-director of Butterball's turkey hotline has the answers to everyone's questions about preparing the birds, from "How do I thaw my turkey?" to "How do I carve my turkey?" Here's a look at a typical day in her life. Charles Rosen spent nearly 14 years in advertising, leaving to run for Congress. He shares what else he's been up to since departing the industry in Digiday's new series, "Life After Advertising." Don't miss next month's Digiday Marketing Summit, where brands as diverse as Johnson & Johnson, Boxed and Moet-Hennessy will share how they're marketing in a platform world. Reserve your spot in the Bahamas today. |
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| Ross Benes The Times is growing its programmatic business by allowing machines to sell its custom ad units. |
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| JuJu Kim “Social media platforms are very bad to retain the audience.” |
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| Sponsored Content Visual IQ Join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence lets you optimize budget across touchpoints while helping to orchestrate complex consumer experiences that drive business results. Register for the webinar today. Sponsored by Visual IQ. |
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| Max Willens The Wirecutter’s 65-person editorial team will work in shifts during Thanksgiving holidays to sniff out deals it can offer to its readers. |
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| Ilyse Liffreing Sue Smith, co-director of the Butterball Turkey Talk-Line, fields questions about thawing, cooking and carving turkeys all day. |
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| Sponsored Content GumGum Through their distinctive campaigns, Refinery 29, Crispin Porter + Bogusky, and Electus each displayed their own unique take on what it means to be a visionary as finalists for the GumGum Visionary Award at the 2017 Digiday Awards. Read on to see how these forward-thinking brands showcased their creativity. Sponsored by GumGum. |
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| Sponsored Content OpenX Programmatic advertising is poised to become the primary way in which a majority of all advertising is globally traded -- but the majority of all CMOs still have significant trust concerns. However, with these six key steps, it’s possible to build lasting trust in the value of programmatic advertising. Sponsored by OpenX. |
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