It’s OK, Everyone Else Picks Wine Based on Their Labels, Too

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 dollars, from chateaus and vineyards to gold pheasants, floating bubbles, a goose mid-flight, and a man with an apple on his head. In split-second decisions, we rej... read more...