Some brands are advertising all roles as part-time, role-share or full-time flexible. Experts hope other industries will follow suit.
February 03, 2021

Returning to work part-time is often a consideration for women returning from maternity leave, but statistics show the pandemic has thrown a spanner in the works of what was an otherwise upwards trend in the job market. Sherelle Folkes's head of external comms position became a shared role in April, divided between an equally senior professional who was also balancing family life while running her own business. "Changing to part-time hours has afforded me so much flexibility and is something I feel parents are going to be more interested in," Folkes said. Read more below.

  • Some brands are advertising all roles as part-time, role-share or full-time flexible. Experts hope other industries will follow suit.
  • For Digiday+ members, Hollywood has returned to set — although, it hardly left. In November, industry workers were classified as essential workers and thereby exempted from stay-at-home orders.
  • CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce.
  • Dayforward is aiming to modernize the insurance agency by cutting out the middleman and allowing customers to buy directly.
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Some brands are advertising all roles as part-time, role-share or full-time flexible. Experts hope other industries will follow suit.
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DIGIDAY+ MEMBER EXCLUSIVE
Hollywood has returned to set — although, it hardly left. In November, industry workers were classified as essential workers and thereby exempted from stay-at-home orders.
Sponsored by Adobe
Volatile market forces and disparate consumer privacy requirements can present daunting scenarios for the digital marketer. Join experts from Adobe and Scotiabank Digital on February 25, 2021, at 4 p.m. ET, as they unpack safeguards and best practices around audiences, profiles, data ingestion and how to manage it all.
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce.
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New research shows that in-housing flourished in 2020, as the pandemic accelerated the need for marketing teams to achieve greater efficiency, collaboration and control over brand messaging.
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Dayforward is aiming to modernize the insurance agency by cutting out the middleman and allowing customers to buy directly.
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After the planning and testing phases are complete, the critical question is whether a brand is ready to hit the ground running with its new campaign? When it comes to the Twitter feed, there are some timing, experience and tactical details that every brand can use to get its launch just right.
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Publishing in the Platform Era
TikTok is paying Seeker as part of the platform’s $50 million Creative Learning Fund to create original content for its feeds.
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Publishing on Instagram
The Washington Post has an Instagram editor to convert engagement on the platform into paying subscribers.
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Known for on-stage renditions of original magazine stories, Pop-Up Magazine pivoted to virtual experiences and at-home activations.
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