Follower count and number of posts are no longer the only factors in influencer marketing deals as companies, agencies and influencers consider more metrics to handle terms.
| Brandon Billinger runs a parenting blog, The Rookie Dad, in his spare time. He doesn't have millions of followers -- he's got just over 1,300 on Instagram -- but he's worked with brands like Charbroil, Dove for Men and Facebook. As someone with under 10,000 followers, Billinger is part of the group of influencers (known as nano influencers) who are benefiting from a shift in influencer marketing as brands are taking a more nuanced approach to choosing the influencers they work with. Read more below. Follower count and number of posts are no longer the only factors in influencer marketing deals as companies, agencies and influencers consider more metrics to handle terms. Magazine group Immediate Media is exploring new ways for advertisers to identify target audiences across its portfolio, without relying on third-party cookies. In the latest edition of Confessions, an editorial freelancer reveals why contracting is a scam. Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator that 'get things done.' In this week's Rundown, learn why advertisers and agencies are hellbent on the idea that creating better advertising will make people hate ads less. Other things to know about We're offering a select group of brand and agency execs the chance to join us at the Digiday Video Advertising Summit with a complimentary VIP pass. Request one here. When brands don't embrace ethical and sustainable fashion, there's a human price that goes far beyond P&L. But some pioneering companies are beginning to fight for the long-abused garment workers in their supply chains. Sponsored by C&A Foundation. | | |
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