| Good morning, Marketer, it’s a short week and a long weekend. Congratulations, you’ve made it to Thanksgiving week (and even further if you’re Canadian). The home stretch is definitely in view. The year’s final round of holidays are coming in fast, prepare your merriment! One last push and you will have made it across the 2023 finish line. Before that happens, we get a nice long weekend to prepare for it all. Take the time to take care of yourself. Forget all those acronyms — KPI, PPC, SaaS, API, CAC, GA4, DOG (one of those isn’t real, yet). Don’t think about AI, it will never carve a turkey as well as you do. Hoist one, fall asleep on the couch and come back as rested as possible. Constantine von Hoffman,
Managing Editor | 