| Good morning Marketer, do you understand your customers in 2020?
“Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment,” wrote MarTech Today editor Rodric Bradford, discussing why marketers need to take a fresh look at consumer data. Gone are the days of using typical life events – like marriages, moving, etc. – as a benchmark for pinning down the future trends of consumers. “These simple, traditional milestones may need to be replaced with more in-depth data collection aimed at better understanding consumers’ current circumstances before reaching out to them,” Bradford wrote. Crude demographics were already on the way out before the pandemic hit, but the need for understanding where consumers are in their lives, and the help they need, is becoming increasingly urgent for marketers. Keep scrolling for more news, including a look at how e-commerce trends are driving up ad spend for retailers. Taylor Peterson,
Deputy Editor | 