It's Time to Talk About Your Behavior Editor's note: We're handing today's issue of Health & Wealth Bulletin over to Keith Kaplan, CEO of our corporate affiliate TradeSmith. Keith explains how certain behaviors take a toll on our results in the markets. Then, he details a tool that takes the emotion out of investing and helps you become a better investor... Why do people make the decisions they do with their money? That is a central question to the study of behavioral finance. Don't get caught up on the word "behavior." It's not as dull as it sounds. You see, for decades, economists and academics thought the markets were rational. But humans aren't rational. The ability to keep your emotions in check is challenging when it comes to investing. But I (Keith Kaplan) have a plan for you. Once you master your emotions and your behavior, you can exploit the misbehavior and irrationality of markets and other investors. In the past, I've described myself as "the world's worst investor." But I'm far from that now because I have a proven, back-tested system to help me overcome my emotions as an investor. And you can use it, too. Behavioral Finance 101 Let me ask you a few questions... Do you find yourself checking your investing accounts 15 times a day? Are you jumping in and out of stocks in a frenzy? Do you see a stock go up and say to yourself, "I'm selling to lock in my profits"? Or maybe the stock goes down and you think, "I have to buy more to break even. You know, it's coming back up for sure." Have you ever bought a stock at an all-time high – promising yourself that you'll own it for years – only to sell it at a 5% to 10% loss a week later? Does this chart feel familiar to you? I've been there. A LOT! All of these questions and ensuing actions are rooted in human biases and emotions. There is something in our brains that makes us irrational when it comes to money. Great minds are studying this at the PhD level, and even they will admit that they can't get to the fundamental reason on why we behave this way. There are theories. There are arguments. But we'll probably be living on Saturn before we truly understand ourselves. Our cognitive biases force many of us to make fundamental mistakes with our investments. We kick ourselves when we buy high and sell low. We doubt our ability to manage our own money because of mistakes that we essentially make as novices. And this happens to legendary investors, billionaires, and hedge-fund managers. There are humans everywhere, and they're always pacing in their minds about money. Before we dive into this, I want you to know two things... First, you can manage your own money better than a so-called "expert." You simply need to overcome these behavioral challenges. Second, everyone makes these mistakes in their lifetime. It doesn't matter if you're a new investor or someone with master's degrees in economics and finance. Daniel Crosby is a renowned behavioral-finance expert and the author ofThe Laws of Wealth: Psychology and the secret to investing success. His research shows that wealth advisers typically do an excellent job of educating their clients on managing cognitive bias. However, wealth managers fall into the same behavioral traps as retail investors when it comes to their money. Crosby notes that the best financial advisers are great at giving advice but terrible at following their own. This should give you some comfort in knowing thatwe're all human. But it should also motivate you to take a step back and discover how you can improve. So, let's look at some prevalent cognitive biases that can impact your money.
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The Basics on Bias When it comes to human bias, these are the four categories that require deep inspection... Overconfidence – Perhaps the most dangerous human bias, overconfidence stems from a fundamental belief in our ability to control time and outcomes. Overconfidence can lead to the desirability effect. This is the belief that something will happen simply because we want it to occur. For example, think about the person who tells you that a stock trading at $50 is going to $100... but has offered zero fundamental, technical, or rational insight into how or why that will occur. Would you buy that stock? Many people would just buy a stock due to the confidence of the person offering that information. Portfolio Construction – It's very common for investors to jump in and out of stocks. It's also very common for people to only buy what they know. How often do people tell you to go out and buy the stocks of the products that you frequently purchase, like Coca-Cola? The desire to buy "familiar" stocks is an extraordinary bias that limits our universe of opportunities and returns. At TradeSmith, we want to beat back this bias and show you a world of companies that present lower risk and higher upside potential. You might not know what these companies even do, but our Green Zone stocks present true profit potential based on our algorithms. Loss Aversion – This is the tendency for investors to focus more on preventing losses than making profits over the long term. Ask around. I bet your friends and family would rather not lose $1,000 than make $2,000. Humans are terrified of losing, and the more losses they experience, the more loss-averse they become. This is the reason why people sell low regularly. Information Breakdown – Perhaps you've heard of the gambler's fallacy. This is the belief that patterns are common in gambling and investing. If you flip a coin, what is a more likely outcome? Heads-heads-heads-heads or heads-tails-heads-tails? If you answered the formerorthe latter, you made an error. Both are just as likely to occur. That's not the only informational bias that exists. There is attention bias, which fuels the desire to purchase a stock that CNBC'sMad Moneyhost Jim Cramer is yelling about. TradeSmith is designed to help beat back all of these biases and show you the exact tools you can use to ensure you can invest with confidence. What we offer is more than just a set of tools... It can be a life enhancement. What would you do if you weren't checking the market 15 times a day? What else would you do with your time if you didn't spend it worrying about your retirement? What if you could be less active in the markets? If any of that sounds good to you, why wait? Click here now to start enhancing your investing and trading life. Let us help you overcome these biases together. Give me a few weeks and I assure you, you're going to have far more faith in yourself and your money than ever before. Best regards, Keith Kaplan
CEO, TradeSmith
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