Marketers, agency execs, consultants and vendors have had to find new ways to connect as in-person events remain shuttered for the foreseeable future.
| This newsletter features stories that are part of Endgames, a Digiday Media editorial package focused on what's next, what's coming and what's being phased out in the industries we cover. Access the rest of our Endgames coverage here. Matt Hofherr credits a 30-minute chance meeting on a yacht one afternoon at the Cannes Lions International Festival of Creativity three years ago as the source of a now long-standing client relationship. The week-long conference may be a boondoggle, but for agency execs like Hofherr, it made networking a breeze. “It used to be so easy,” he said, adding that some agencies have been too dependent on industry events like Cannes, Shoptalk and CES, among others, to cultivate new relationships and drum up new business. Read more below. Marketers, agency execs, consultants and vendors have had to find new ways to connect as in-person events remain shuttered for the foreseeable future. Most consumer-facing retail startups quite simply won't reach the scale worthy of mid- to late-stage venture capitalist dollars. With commuting to the office and going out both #canceled, the blow dryer saw significantly less action this year. Other things to know about Getting an email marketing message to a recipient is an empty victory unless it avoids the spam folder and lands successfully in the inbox. Download this new guide to learn the essential elements of deliverability — the most critical metric for email campaign success. Sponsored by Validity. Authentic and personalized content are driving voice search success, but so is natural language technology — allowing conversations to engage and search to work more effectively. Download this new guide to learn more. Sponsored by Algolia. | | |
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howdy! howdy! | Coronavirus Fallout | | Goodbye to blowouts: The U.S. market for hair tool and appliance brands declined in 2020 | | This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to read Glossy’s Endgames coverage, click here; Modern Retail’s coverage is available here. With commuting to the office and going […] | | |
| Sponsored by GeoEdge | | Report: Deceptive advertising is a brand safety threat | | Even after a contentious election season, deceptive ads are flooding platforms and costing publishers and advertisers loyal audiences. Download this new report for a full look at the cost of deceptive ads — and how to stop them. | | |
howdy! | Sponsored by Adobe | | Report: Business-to-business and DTC are converging | | Whatever lines were blurring between B2B and DTC in the past, a year of sweeping change has accelerated the process. Download this new guide to learn what companies are now doing to unify databases, content approaches and creative design to leverage both strategies’ biggest advantages. | | |
howdy! | Managing Through Crisis | | Taking remuneration seriously: the time has come | | COVID has accelerated the way brands look at their agency operating models and possible limitations in their ability to be more flexible with the resources and ways of working they have in place. | | |
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