'It will have no impact on the marketplace': Coronavirus cancelations will test the use of the upfronts

Upfront presentations may be dropping off the industry’s calendar, but upfront negotiations are already underway, albeit with some changes and uncertainty.

March 12, 2020

Coronavirus has not canceled the upfronts, but it is changing the TV-and-video industry’s annual ad buying cycle. Read more below. Upfront presentations may be dropping off the industry’s calendar, but upfront negotiations are already underway, albeit with some changes and uncertainty. Attention metrics have grown in popularity as advertisers have fled easily gamed hygienic metrics in favor of better proxies for media quality. Neither force majeure clauses nor event cancellation policies are likely to bail out publishers that might pause or cancel live events scheduled for this year. Our six-month benchmarking survey found that 53% of publishers said direct-sold advertising is a large or very large source of revenue for them. Programmatic ads are a large source of revenue for 35% of publishers, while video advertising is for 28%. Other things to know about This year's Future Leader Awards winners hail from PepsiCo, PopSugar and Allbirds. View the full list in this week's announcement here. Brands including goba Sports Group and Advantage Rent A Car are liberating their first-party data with a customer data platform. Join the webinar on March 26 at 1 p.m. EST to learn more. Sponsored by BlueConic. Top Stories Video Anywhere 'It will have no impact on the marketplace': Coronavirus cancelations will test the use of the upfronts Upfront presentations may be dropping off the industry’s calendar, but upfront negotiations are already underway, albeit with some changes and uncertainty. howdy! The Programmatic Marketer Why Mars is more interested in measuring attention, not impressions Attention metrics have grown in popularity as advertisers have fled easily gamed hygienic metrics in favor of better proxies for media quality. Sponsored by Confiant Research: SSPs served 84 billion dangerous or disruptive ad impressions in 2019 New research shows that two SSPs alone provided 50 percent of low-quality and in-banner video impressions, frustrating publishers, advertisers and users alike. Advertisement howdy! Beyond Ads With scrapped events mounting, publishers find a key revenue diversification avenue blocked Neither force majeure clauses nor event cancellation policies are likely to bail out publishers that might pause or cancel live events scheduled for this year. Sponsored by Tubular ‘How do we measure all of these new platforms?’ NASCAR and Ritz-Carlton on the challenges of digital expansion In a new video, five top brand marketers discussed the challenges of expanding to emerging platforms like TikTok — and the difficulty of measuring them. howdy! DIGIDAY+ MEMBER EXCLUSIVE Digiday Research: Publishers prioritize direct-sold ads heading into the second quarter Our six-month benchmarking survey found that 53% of publishers said direct-sold advertising is a large or very large source of revenue for them. Programmatic ads are a large source of revenue for 35% of publishers, while video advertising is for 28%. Advertisement Sponsored by Integral Ad Science (IAS) Survey: How are you investing in connected TV? Brands and agencies, tell us: Are you investing in connected TV? And how will your strategy change in the future? Take this quick survey and we'll share the results when the study is complete. howdy! Content & Commerce Local sports publisher DNVR opens up a sports pub Local sports media site DNVR is being paid to open up a bar location in its hometown of Denver, Colorado and expects to earn 5% to 10% of its revenue this year from the business. howdy! Audio Anywhere In the age of coronavirus, publishers see a podcast mini boom CNN’s podcast “Coronavirus: Fact vs Fiction” hit 1 million downloads a week after it launched. All Latest Stories BuzzFeed CEO Jonah Peretti: ‘We’ve transformed how BuzzFeed makes money’ "Over the last three years we've really transformed the way BuzzFeed makes money," said its CEO and co-founder Jonah Peretti. The company has shifted away from native advertising and into affiliate commerce and even selling its own branded products.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend