Simon Applebaum is the host and producer of the widely distributed podcast/Internet radio show, âTomorrow Will Be Televised." He has been covering the interactive/advanced TV industry for over 30 years, and earlier this month was honored as an Agent Provocateur at TVOT NYC 2019 (note: Agent Provocateur is a role unique to The TV of Tomorrow Show; selected because of the significant work they have done to further the advanced-TV industry, TVOT Agents Provocateurs are panelists-without-portfolio, as it were, whose purpose is to catalyze discussion by asking informed questions from the floor and engaging in interesting conversations with attendees).
In this wide-ranging and lively conversation with ITVT Editor-in-Chief, Tracy Swedlow, Applebaum reviews TVOT NYC 2019 and provides insights into the latest developments in the advanced-TV space.
ITVT is pleased to present an audio recording of the TVOT NYC 2019 opening session, âInsights from Addressableâs Pioneers,â which was the first part of the showâs âAddressable-TV Mini-Track.â Hereâs the description of the session from the show brochure:
âAccording to a recent report from the VAB, spending on addressable-TV advertising on cable and satellite-TV VOD services in the US will total $2.54 billion this year and increase 33% to $3.37 billion in 2020. The report also estimates that 54% of US TV households are now addressable, and that 15% of advertisers are regularly incorporating addressable into their media buys.
This session will bring together some of the people and organizations most responsible for the growth of addressable-TV advertising in the US pay-TV space, in order to share lessons from the field, to cast light on their strategies for continuing to grow the addressable-TV market, and to identify and debate the potential hurdles and opportunities that will shape that market going forward.â Panelists included:
Want to change how you receive these emails? You can update your preferences or unsubscribe Copyright InteractiveTV Today - TMRW Corp. - TV of Tomorrow Show 2019
