ITVT is pleased to present another episode of âTelevisionation,â our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis. This episode features Chris Pizzurro, VP, Global Sales and Marketing at cable industry-owned VOD advertising specialist Canoe, who is himself recovering from a (thankfully relatively mild) bout of Covid-19. Among other things, Pizzurro describes how Canoe is partnering with NBCUniversal, Disney and ViacomCBS to provide free VOD advertising for Coronavirus PSAs; shares his thoughts on how advertisers and broadcasters are meeting the challenges posed by the Covid-19 epidemic; and casts light on new pilot projects that Canoe will shortly be launching. (Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your companyâor you yourselfâare doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)
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