ITVT is pleased to present another episode of âTelevisionation,â our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis. This episode features Jo Kinsella, President of cross-screen, multi-touch attribution specialist, TVSquared. Among other things, Kinsella shares information on new industry trends that TVSquared is observing; tells us why it is so important for brand advertisers not to âgo darkâ during the Coronavirus crisis; and explains why she believes that attribution will define the advertising space going forward. (Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your companyâor you yourselfâare doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)
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