ITVT is pleased to present another episode of âTelevisionation,â our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus Era. This episode features Adriana Waterston, SVP of Insights and Strategy at Horowitz Research, a company that has been at the forefront of gathering and analyzing data on how the Coronavirus/Covid-19 pandemic has been impacting television viewing, Internet usage and other areas. Among other things, Waterston discusses how the pandemic is increasing viewership of television, including live TV; how it is altering household dynamics; how it is having both a positive and a negative impact on pay-TV and broadband subscriptions; and how and why it is impacting minority and working-class communities especially harshly and what the implications of this are. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your companyâor you yourselfâare doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)
We welcome everyone in the TV Industryto reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon. -- Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe
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