ITVT is pleased to present another episode of âTelevisionation,â our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Dave Morgan, who in addition to his role as founder and CEO of data-driven TV advertising provider, Simulmedia, authors an influential weekly column in the advertising trade publication, MediaPost. Among other things, Morgan shares his thoughts on how the Coronavirus/Covid-19 epidemic will impact the advertising industry and television in general; assesses recent moves by NBCUâs advertising chief, Linda Yaccarino, to reinvent the networkâs advertising strategy in order to meet the challenges posed by the epidemic; tells us which brands he thinks are innovating in the current crisis; and discusses his interest in educational TV. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your companyâor you yourselfâare doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)
We welcome everyone in the TV Industryto reach out to us for participation in TVOT, Televisionation or for an invite to join our new interactive discussion network to launch soon. -- Subscribe for free: Televisionation, ITVT and TVOT http://itvt.com/subscribe
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