Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Pay attention: this is good stuff. This week's Friday Fireside features Jo Kinsella, President of TVSquared, the global omni-channel attribution and measurement firm. Jo discusses their recent deal with Sky, her belief that Covid-19 has focused the television industry on ROI, and the possibility that the retreat from bricks-and-mortar retail (in favor of virtual) could actually make it easier for consumers to make a "buy" decision immediately after seeing an ad, and for the advertiser to finally have proof of that fact. And TVSquared also has a product that measures the cumulative effect of advertising on the purchase decision.
Early-bird registration for our first-ever virtual TVOT event, TVOT Leadership Congress 2020 (September 9th-10th), ends less than a week from now, at midnight Friday, July 31st. Early-bird registration allows you to attend TVOT Leadership Congress 2020 for just $169, representing a $30 discount on the full price of a ticket (please note that both the TVOT Leadership Congress 2020 and the next in-person TVOT SF will be free to people who previously registered for TVOT SF 2020).
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