ITVT/TVOT is pleased to reveal more details about the following TVOT LIVE! panels (note: TVOT LIVE! takes place September 8th, 9th and 10th; view the full show schedulehere; purchase your TVOT LIVE! tickets here):
10:25-10:55AM Eastern (7:25-7:55AM Pacific) Main Stage The Siloed TV Buying Process Faces New Pressures amid the Pandemic As those planning content and advertising seek to bridge the gaps among linear, OTT, VOD and digital, the fractured TV landscape faces pressures anew, with the pandemic introducing new dynamics to the conversation. While the calls for agencies and brands to restructure around the future of TV buying continue, in this session we will take a look at the legacy team structures, alongside the new considerations that are holding back campaigns; and we will explore how industry leaders are creatively knocking down barriers and re-thinking cross-channel approaches. Panelists include: Craig Berkeley, Head of Revenue, LiveRampDana Bhargava, Head of Experience Planning and Media, Sanofi Consumer HealthJamie Power, Chief Data Officer and COO of Advanced TV, CadentJason Swartz, VP of Advanced Advertising, New Business, and National Sales, NY Interconnect 10:55-11:35AM Eastern (7:55-8:35AM Pacific) Main Stage Local TV Sales: Engaging with Local Businesses and Local Consumers
Local broadcast properties have long held a position of primacy when connecting marketers with their audiences. While there have been economic downturns that have negatively impacted the ecosystemâlike the current pandemicâlocal television has been uniquely able to maintain its pricing power.
In this panel discussion, we will hear from some key leaders of organizations that are driving results for their client base while also driving innovation. Questions to be addressed include: The elephant in the room: How are you doing "in these challenging times" and what have you done to adapt? For a marketer, where does local TV fit in the expanding local media landscape? Does local television still have a strategic competitive advantage? How have your relationships evolved with local and regional brands? Is proving "ROI" the most important metric for your advertisers? And, looking beyond the current challenges in the marketplace, what are the keys to the future success of your company? Panelists include:
Nancy Beall, EVP of Advertising Agency Services, comScoreTodd Brown, SVP/CRO Meredith CorporationTim Fagan, CRO, TEGNABill Hague, EVP, Magid (Moderator)Raghu Kodige, Chief Product Officer, AlphonsoRob Weisbord, President of Broadcast and CRO, Sinclair Broadcast 6:00-6:40PM Eastern (3:00-3:40PM Pacific) Main Stage Advanced Advertising: How Covid-19 Is Activating the Medium The Covid-19 pandemic has resulted in new media consumer/viewer behavior. Advertiser messaging strategies are impacted differently throughout the video and general media landscape. This session will provide practical tactics/wisdom to all television/video industry stakeholders looking to leverage Q4 and 2021 revenue in the Covid, Post-Covid reality. The discussion will prepare you for an increasingly accelerated dynamic in the advanced-advertising space. Key discussion will focus on maximizing marketersâ ROI amid evolving adapt media-planning and buying. We will also address dynamic messaging in rapidly shifting circumstances, and more. Panelists include: Kevin Arrix, SVP, DISH MediaSean Cunningham, CEO, VABScott Schiller, Global CCO, ENGINE/Adjunct Assistant Professor, Entertainment, Media and Technology, NYU Stern (Moderator)Philip Smolin, CSO, AmobeeAdriana Waterston, SVP of Insights and Strategy, Horowitz ResearchGeoff Wolinetz, SVP of Client Relationships, FreeWheel 6:40-7:10PM Eastern (3:40-4:10PM Pacific) Main Stage How Video Gaming Might Become the Center of TV, Advertising, eSports and Betting This session will explore the recent acceleration of several significant, intertwined trends: 1) the explosion in the growth of video gaming, on both mobile devices and consoles; 2) the continued rise of the TV, both for linear viewing, gaming and connected-TV (CTV) viewing; 3) advertising within video gaming; 4) the growth of eSports; and 5) the growth of betting across the US and expectation of its impact in eSports and video gaming. Panelists include: John Frehlinghuysen, Managing Director/Partner, LEKDave Madden, EVP of Games and OTT, SimulmediaDave Morgan, CEO, Simulmedia (Moderator)J Moses, Director, Take-Two InteractiveMike Vorhaus, CEO, Vorhaus Advisors
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